January is a time for recommitment, a time for resolutions, and a time for goals. In any business, setting goals is crucial. Real estate is no exception. Even more crucial than setting goals, however, is setting the right goals.
It’s easy to say, “I want to do $250k in commissions this year.” The hard part is knowing all the little goals to set that will give yourself the best chance of accomplishing the bigger one. The key is setting SMART goals.
You may have heard of this type of goal setting before. Thousands of companies use the SMART model, including us at REDX. The concept of the SMART goal has been around since the 80’s, but the reason people are still talking about it today is because SMART goals are goals worth making, even for real estate agents.
As you may or may not know, SMART is an acronym for a goal that is Specific, Measurable, Attainable, Relevant, and Time-bound. More than likely, setting multiple SMART goals is needed to help you create a path to follow that will let reach your year’s overarching objective. With the end goal of $250k in mind, let’s break down this goal using the lens of the SMART concept:
- Specific
A SMART goal is specific. If your goal is to “be a better agent,” what does that really mean? What does it really require? How many different ways can that be interpreted? Setting a specific goal focuses you, gives you one destination to move toward instead of dividing your efforts inefficiently. So setting a goal of $250k is specific because it’s a hard, concrete, defined number. However, this goal is not specific when you consider “how” you’re supposed to get there. A more specific goal would be one that gets you on the path of $250k. An example might be “go on three appointments per week.” - Measurable
$250k is measurable. It isn’t vague or abstract like “get better at prospecting.” However when you set one measurable for the entire 12 monts, you don’t have much opportunity to evaluate your efforts as you move through the year. A more measurable goal would be to “talk to 25 new contacts per day.” - Attainable
For many agents, $250k is very attainable. But whether you’re aiming for $250k or $100k, earning that money still has a measure of uncertainty that you yourself cannot control. Effort does not always equate to exact dollar results because, sadly, you can’t ultimately control whether people give you their listing. That’s why it’s important to set attainable goals. These goals are those that you can control with near complete exactness. A good attainable goal would be “calling for 90 minutes per prospecting session.” - Relevant
SMART goals are relevant. To know if a goal is relevant, ask these questions about it:
– Is this goal needed/worthwhile?
– Does this goal take my business in the direction I want it to go?
– Is now the right time to chase this goal?
If you can answer yes to these, your aim is probably relevant. Maybe shooting for $250k isn’t relevant if you only did $60k last year. Maybe a goal of $100k would be more relevant this year, leaving $250k for later. - Time-Bound
SMART goals are attached to a certain time frame. $250k this year is a time-bound goal, but an even better time bound goal are the ones that can be accomplished on a monthly, weekly, or even monthly basis. A good Time-Bound goal would be “devoting 5 mornings a week to prospecting.”
Hopefully these examples helped. Now it’s time to make your own goals. Remember to write them down, put them in a place where you and others can see them, and be accountable to people around you for not completing them. Go make 2015 an awesome year!
Copied from theredx.com blog by Jefferson Snow